YWCA Greater Cincinnati Social Media
As a Communications Specialist Intern, I played a pivotal role in developing impactful social media initiatives and crafting engaging media posts across platforms such as Instagram, Facebook, and LinkedIn. I leveraged my creativity and strategic communication skills to curate content that resonated with our target audience, effectively conveying the brand's message. Through a combination of visual storytelling and thoughtful messaging, I contributed to enhancing the organization's online presence and fostering meaningful connections with followers.
YWCA Impact Report
I’ve distilled the powerful insights from the YWCA impact report, turning it into a compelling social media post that highlights the incredible achievements and positive changes they’ve made.
Rising Stars Acceptance Post
I significantly elevated the reach of the Rising Star Acceptance post. By incorporating impactful quotes from program participants and taking charge of the visual elements, I crafted a compelling presentation. Notably, this post achieved the highest Facebook reach of any in 2023, surpassing the next highest by around 1,000 accounts. The post's reach of 4,569 stands over 1,000% above our average, which is 386, and our median, which is 184, over the last four months. This success highlights the effectiveness of my contributions to the YWCA Rising Stars Leadership Program's communication strategy.
Testimonial Tuesdays
I had the privilege of spearheading an initiative called YWCA Testimonial Tuesdays. I seamlessly blended the power of storytelling with data- driven insights to magnify the impact of our programs.